Advertising agency AAC becomes ‘Two Point O’

Advertising and creative agency AAC rebranded as Two Point O, saying the “2.0 name, widely used to differentiate an improved or upgraded version of its original concept, product or service, exemplifies this new concept”.

A spokesperson said: “The advertising and creative agency, AAC, has been rebranded as Two Point O [“Tü.Ō”; “2.0”; “2 point 0”]. A collective of global talent, this new umbrella brand is a full-service agency that offers a legion of services, including strategic consulting, tactical planning, graphic design, video production, event management, hosting Web, brand development, corporate and creative writing. , ESG advice and marketing campaigns.

LR: Polina Branco [CEO]Nadia room [Director of Creative Strategy & Business Development]Tom Caulfield [Financial Controller]and Alison Murdoch-Smith [Account Executive]. Photo by Meredith Andrews.

“The decision to rebrand came as the 60th anniversary approached for AAC, which began as an advertising company before becoming one of Bermuda’s largest integrated marketing and technology agencies.

“The name 2.0, widely used to differentiate an enhanced or enhanced version of its original concept, product or service, exemplifies this new concept, which draws on the growing team’s combined experience to connect the dots. within the industry.

“Part of the Celeste Ventures group of companies, which includes PTIX, the events and e-commerce division, and Fireminds, a technology consultancy, the group is a collision of art and technology.”

Polina Branco, CEO, said, “Sixty years is a remarkable milestone, and with that history comes distinct expectations. Our goal is to exceed them and surprise our customers by honoring the best of old, while bringing something new to market. As a full-service agency, with access to a broad talent pool, clients can count on us throughout the lifecycle and evolution of their business. »

“The pandemic has rapidly transformed the way people work today and in the future. By supporting them every step of the way, from strategy to execution, we can ensure that our clients’ ideas become reality. We want them to see us as an extension of their own team. Our goal is simple: to help you achieve yours.

Nadia Hall, Director of Creative Strategy and Business Development, said, “This transformation is driven by a shared quest to expand our product and service offerings, focus on our customers and earn their trust.

“We see ourselves as a partnership, a coterie of creative thinkers, delivering seamless service with collaboration at the heart of everything we do. Although the agency is not new, we are a startup at heart. Through market research, we have been able to shift our strategic priorities to give our customers what they want while revealing what they need. »

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Marilyn J. Hernandez