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NEOM: Positioning itself at the forefront of a smart city revolution sweeping Saudi Arabia, LuLu Hypermarket has opened the first express store in the NEOM 1 community. terms of a wide variety of food and non-food products. food products as well as quality and affordability.
The store was inaugurated on February 28 in the presence of Antonio Valenzuela, Area Manager, Senior Executive Director of NEOM Operations; Hamad Alsulaiman, Director, NEOM Operations Support; Keith Mitchell, Senior Director—Engagement and Recreational Services NEOM Operations—Community Services; and Mahmoud S. Lasheen, Manager, NEOM Community retail. Also in attendance were Shehim Mohammed, Manager, LuLu Hypermarkets, Saudi Arabia, and Rafeek Mohamed Ali, Regional Manager, LuLu Hypermarkets, Western Province, Saudi Arabia.
Lulu Xpress NEOM is powered by renewable solar energy, and will have paperless transactions and zero single-use plastic consumption, in line with the hypermarket’s ongoing efforts to maintain sustainability and environmentally friendly business processes.
Commenting on the new launch, Yusuffali MA, Chairman of Lulu Group, said, “First of all, I would like to thank the leaders of this country for giving us this opportunity to set up the first Lulu store in the futuristic city of NEOM. . We are very excited about the immense prospects that are opening up in the Kingdom and we are firm in our commitment to continue our investments and our expansion in the Kingdom.
The single-storey store, built on 8,476 square feet, has “green” checkout counters so customers can make their eco-friendly purchases. Fresh produce, groceries, meat and poultry, and fresh and frozen foods are the heart of the store, with an emphasis on prompt service.
“We are excited to be part of the NEOM project – it’s a futuristic stepping stone and LuLu sees it as the start of a new retail experience in Saudi Arabia,” said Shehim Mohammed. “While hypermarkets continue to be our primary focus area, we also intend to open more of these express stores to meet growing demand from suburban and gated communities. The strong brand loyalty and the location advantage will surely help LuLu Express to become a dominant player in this industry as well.”