Argaam signs exclusive advertising agency deal with Speakol – Campaign Middle East

Argaam Investment Company, owner of Argaam Portal, has signed an exclusive advertising agency agreement with IT service provider Speakol. Under the agreement, Speakol will serve as the advertising agent for Argaam’s platforms inside and outside the Kingdom of Saudi Arabia.

Argaam is Saudi Arabia’s go-to portal for financial data and economic analysis. It provides investors, analysts and traders with real-time coverage of financial markets and the macro economy in Saudi Arabia and other GCC markets. In October 2017, Argaam was acquired by Saudi Research and Media Group – formerly Saudi Research and Marketing Group – (SRMG).

Speakol is the leading content discovery and smart advertising network in the MENA and GCC regions with over 600 websites in the Arab world.

Islam Zween, CEO of Argaam Investment, said, “The GCC economy has been growing recently, especially in the Kingdom of Saudi Arabia. This coincided with the remarkable growth of online advertising. Therefore, Argaam seeks to be the platform of choice for a wide range of public and private institutions. Our partnership with Speakol is part of this trend.

Mahmoud Talaat, president of Speakol, said, “We are delighted to sign this agreement with Argaam, with its unique position in the business community across the Kingdom and the GCC region. We look forward to this agreement serving as a cornerstone for joint coordinated efforts in the future.

Amir Harby, Director of Business Development at Speakol, said, “This agreement aims to provide a distinguished and integrated advertising medium to Argaam Investment Co., building on Speakol’s track record. It is also part of the company’s expansion strategy to provide all kinds of digital advertising and technical solutions”.

It should be noted that the Argaam website has a traffic of over 600,000 visitors and over 60 million page views per month. The total number of visitors is around 3 million. Time spent on Argaam per visit reaches 20 minutes – the best duration compared to Arabic content peers.

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Marilyn J. Hernandez