Carbon Trading Desk to deliver carbon neutral digital advertising campaigns
Carbon Trading Desk has been integrated as a member of Climate Impact X (CIX), a global exchange and market for quality carbon credits.
SINGAPORE, SINGAPORE, Sept. 14, 2022 /EINPresswire.com/ — Carbon Trading Desk, a wholly owned business of Global Trading Desk Pte. Ltd., today announced its new carbon offset service for digital advertising campaigns.
Carbon Trading Desk has been incorporated as a member of Climate Impact X (CIX), a global exchange and marketplace for quality carbon credits. Created jointly by the DBS Group, Singapore Exchange, Standard Chartered Bank and Temasek, CIX has developed a range of platforms to meet the diverse needs of the carbon markets. The Project Marketplace platform provides content-rich project information on various nature-based projects; the auction platform brings together groups of buyers to bid for specific or organized projects; and the Spot Exchange, which will launch in early 2023, will enable standardized contracts to be traded faster for multinational corporations and institutional investors, with real-time data to manage price risk.
By purchasing these credits, Carbon Trading Desk will offset the CO2 produced by brands and agencies in their advertising campaigns.
Carbon Trading Desk will only use AAA/AA rated carbon projects for its offsets. It will also invest in carbon credits for projects that have the most impact on each campaign’s audience. Examples include environmental projects in Cambodia or Indonesia for clients in Asia-Pacific, projects in Africa, projects for clients in Europe and the UK, and projects in Latin America for clients in the Americas.
The carbon credits retreat is available for any brand or agency to purchase. For starters, its sister company China Trading Desk will use the service to ensure that all of its advertising campaigns are carbon neutral.
“This is a monumental moment for us. The launch of this service allows us to be better prepared for the future and to help our customers achieve their sustainability goals faster,” said Subramania Bhatt, Founder and CEO: “Climate Impact X helped us integrate in record time”
“To encourage our clients to adopt net zero advertising, we will waive all fees for providing carbon offset services. customers will receive a carbon credit withdrawal certificate by default,” continued Subramania Bhatt.
About Carbon Trading Desk
Carbon Trading Desk is a 100% owned business of Global Trading Desk Pte. ltd. Based in Singapore, our goal is to bring transparency to carbon emissions for digital advertising campaigns and provide easy, verifiable and high-quality carbon credits to offset digital advertising campaigns.
For more information please contact:
Carbon Exchange Office
Carbon Exchange Office
write to us here