Creative ideas from Neuwark Communications are a game-changer in advertising campaigns – Manila Bulletin

Director of Advertising at Neuwark Communications, Mark Montehermoso

Media has evolved and changed over the years, and so has advertising. From print to the age of social media, advertisers need to ensure that their works match audience tastes and demand, regardless of generational gap. Success in advertising requires vision and innovation to rise above the growing industry.

Mark Montehermoso, director of advertising at Neuwark Communications, is one of the game changers in the advertising industry. This millennial has been a recognized leader in digital marketing strategy and is continually transforming advertising with their fresh and creative ideas. Its goal is to organize personalized messages and public relations for clients, including political agencies, businesses, government agencies and NGOs.

Neuwark Communications is a public relations agency whose services include, but are not limited to, reputation management, crisis management, media relations, social media management, speech writing, press releases press and awareness.

During the 2016 Senate elections, which marked the rise of social media as a powerful candidate tool, Montehermoso developed a social media campaign strategy for two promising political candidates vying for Senate positions. He proposed a specialized strategy to convince and seduce voters despite the fact that they are new political candidates (neophytes). The campaign was so successful that these politicians secured their positions and ranked high in the senatorial race. While in 2019 he helped two low-ranking senators in the polls win Senate seats as well.

Another was helping a national agency. He and his team launched a campaign featuring the voices of its members who had great experience and appreciation for the agency’s programs, which helped them in times of economic distress. The campaign has won numerous local and international awards.

Building a reputation for bringing its pool of brands and well-known clientele to its higher potential, the agency quickly embarked on its journey, aided by its innate ability to adapt to trends and bring a new flavor to the world of The advertisement. Really, it’s a “marked success”.

Montehermoso’s fresh and creative ideas have successfully helped clients and brands convey selected messages to various platforms and media. And it’s only just begun. He is currently working his magic for three party lists, two senatorial candidates and a strong presidential candidate. While to date, he had already served five senators, seven parties, three congressmen and seven mayoral candidates in elections.



Marilyn J. Hernandez