Cross-Platform and Mobile Advertising Market to Hit $220.20 Billion by 2028 – FortBendNow

The growth of the cross-platform and mobile advertising market is driven by the growing use of mobile internet and the increase in the need for mobile applications.

Cross-platform and mobile advertising market size – USD 48.40 billion in 2020, market growth – CAGR of 0.209, market trends – Cross-platform and mobile advertising is one area of ​​mobile advertising that is responsible for growing the importance of social media.

the Cross-platform and mobile advertising market is expected to grow from USD 48.40 billion in 2020 to USD 220.20 billion by 2028, at a CAGR of 0.209 during the forecast period. The driving factor for the growth being the increasing use of the internet on mobile and the increase in the need for mobile applications. However, privacy and location concerns may act as restraining factors for the market.

The massive use of mobile internet and the emergence of cross-platform devices is increasing at a high rate due to the increased growth of web applications on mobile. In today’s rapidly changing world with the help of technology, mobile devices have become an integral part of daily life. Cross-platform is one of the many divisions of online advertising that allows users to reach targeted customers through laptops, cell phones, and other devices that use the Internet as a mode of entertainment. It helps many users to run their business just at ease from their comfort.

Players will need increased investment to meet these challenges and facilitate growth in the years to come. This report includes drivers, restraints, opportunities, and challenges for the Cross-platform and Mobile Advertising market; and in-depth value chain analysis, patent analysis, analysis of current manufacturing capacity and state of technology, market potential in different devices, as well as market size forecast up to ‘in 2026.

Key players in cross-platform and mobile advertising market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US) United States), AOL (United States), Inmovi (India), Millennial Media (United States) and Tapad (United States).

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Other key findings from the report suggest

  • The growth of the cross-platform and mobile advertising market is directly fueled by the increased growth of mobile applications and the increased need for mobile internet usage. The cross-platform and mobile advertising market is expected to grow from USD 48.40 billion in 2020 to USD 220.20 billion by 2028, at a CAGR of 0.209 during the forecast period.
  • Based on device type, the market is segmented into mobile phones, tablets, laptops, and smart TVs. The rapid emergence of social media, digital marketing and online advertising has brought the field of advertising to life. Online advertising being the most popular form of advertising, it is gaining growth in various sectors of the global market. Due to the rapid usage of mobile devices among individuals, mobile device type is expected to bring the highest growth of 6% among all.
  • Based on the type of advertisement, the market is divided into Short Message Service (SMS)/Multimedia Messaging Service (MMS)/, Search Advertising, Peer-to-Peer (P2P) Messaging, Rich Media and Display Advertising, in-game advertising and in-app advertising. The most common type of online advertising is carried out through display through the use of mobile devices and other interactive devices. Nearly 80-90% of marketers use online marketing which is accepted across all sizes of business. Various advertisers use the mobile advertising platform along with other digital advertising methods to buy, sell, manage and even track their products.
  • Based on industry, the market is segmented into Telecom & IT, Consumer Goods, Retail & Restaurants, Energy & Utilities, Healthcare, University, Supply Chain & Logistics, Banking & Financial Services. The utility and energy segment is estimated to bring the highest rate during the forecast period. Various industries like restaurants, retail, and consumer goods are focusing more on digital advertising methods to engage their customers online and through digital methods. This makes it possible to target customers based on their exact needs. Additionally, the market has also witnessed increased growth in healthcare, entertainment & media, automotive, travel, and others.
  • Based on region, the market is segmented into Europe, APAC, North America, and Row. North America, along with the Middle East and Africa, is the largest cross-platform market due to high usage of mobile phones and smart devices coupled with growing internet usage.

The report “Cross-platform and mobile advertising market by device (mobile phones, tablets, smart TVs), by sector (telecoms and IT, consumer goods, retail and restaurants, energy and utilities, healthcare, media and entertainment, supply and logistics), by Type of advertising (search advertising, SMS/MMS/P2P messaging, rich media, display advertising, in-game advertising and in-app advertising) and geography – Global forecast 2028” is available now for Reports and Data customers and can also be purchased directly at:

For the purposes of this report, the market has been segmented based on device, vertical, ad type, and region:

  • Device Type (Revenue, USD Million; 2018-2028)
  • Ad Type (Revenue, USD Million; 2018-2028)
    • Advertising research
    • SMS/MMS/P2P
    • In-App Advertising
    • In-game advertising
    • A rich media
    • Advertisment display
  • Industry (Revenue, USD Million; 2018-2028)
    • IT & Telecom
    • Consumer Goods, Retail & Catering
    • Energy and Utilities
    • Health care
    • Media and entertainment
    • Banking and financial service
    • Supply chain and logistics

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Regional Outlook (Revenue, USD Million; 2018-2028)

    • North America
    • Europe
    • Asia Pacific
    • Rest of the world

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