Former owner of advertising agency Ad Direction, David Futtersak, of Warwick, dies

Tuesday 08 June 2021

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David I. Futtersak, 94, died Sunday, June 6, 2021 at HopeHealth Hulitar Hospice Center.

He was the beloved husband of Florence (Sternbach) Futtersak for 67 years. Born in New Bedford, MA, son of the late Morris and Rose (Sassower) Futtersak and brother of the late Frances Meshover, David spent much of his youth in Fall River, MA before moving to Warwick RI where he resided for more 50 years old.

David attended Durfee High School in Fall River and graduated from the Art Institute of Boston. He also studied at the Art Students League of New York and the Brooklyn Museum before establishing his career as an advertising artist, first on Madison Avenue, then in Fall River and Providence, RI.

David was a Korean War veteran, serving in the Engineering and Research Development Laboratory at Fort Belvoir, Va., before taking on a more spiritual role as Assistant Jewish Chaplain for military institutions in the Washington area. David has always been an artist and creative marketer. After a long and successful career as Art Director and Vice President at Goldsmith-Trager Advertising, David started his own advertising agency in Providence called Ad Direction. Over his many years in the arts and public relations business, David’s creative work has appeared in print, radio, billboards and on hundreds of product labels and brochures. commercial. During his career, he also developed several successful political campaigns for RI candidates, including Mayor Buddy Cianci and Rhode Island’s first Jewish governor, Frank Licht. Never one to say no to a good cause, David has also found the time to devote countless hours to providing pro bono marketing and design services to local groups and organizations.

David was passionately religious and observant. He was an active member of the former Temple Beth Am for over 50 years and a current member of Temple Emanu-El. He was a member of the RI Jewish Veterans and was a history buff, tennis player and slot machine expert. A caring man with a quick and unflinching sense of humor, David was devoted to his wife, children and grandchildren who will remember him best as a “mensch”.

Survived by his wife Florence of Warwick, David was the devoted father of his son Marvin “Bill” Futtersak and his wife Karen of Waxhaw, NC, Linda Segal and her late husband Michael, of Collegeville, PA, and loving grandfather by Joshua (Ginger) Futtersak, Alex Futtersak, Teddy (Justina) Segal and Adam Segal.

Funeral services will be held Wednesday, June 9 at 10 a.m. at the Hebrew Cemetery, 73 McMahon Street, Fall River, MA.

Shiva will be observed at his late residence, 281 Spring Green Road in Warwick.

In lieu of flowers, donations in David’s memory may be made to the charity of your choice.


Marilyn J. Hernandez