Generational Equity advises Directional Advertising Solutions in its sale to JAL Equity

DALLAS, May 10, 2022–(BUSINESS WIRE)–Generational equity, a leading M&A advisor to private companies, is pleased to announce the sale of its client, Directional Advertising Solutions, Inc. (dba DAS Group) to JAL Equity. The acquisition closed on November 30, 2021.

Located in Weston, Florida, SAR group is a digital marketing firm specializing in local digital marketing programs for franchisees and national and regional multi-site brands.

The company excels in using best-in-class technology to achieve its customers’ goals, while never losing sight of the people who use it. As a Certified Google Premier Partner and Yelp Partner, DAS Group is an expert in lead generation using interactive advertising, search engine marketing and local search engine placements, custom apps, web development and yellow pages online.

DAS Group offers customized solutions to clients’ unique lead generation and marketing efforts and does not offer a “one size fits all” solution. Clients have different needs and goals which allow the Company to utilize the many options available to help achieve measurable results.

Located in Sarasota, Florida, JAL Equity (JAL) owns and operates direct marketing businesses. They focus on acquiring small businesses and operating them profitably over the long term. They offer flexible acquisition solutions to sellers and partner with experienced executives to build great businesses.

JAL typically focuses on acquiring businesses in the following industries:

Commercial printing
Manufacture and installation of signs
Screen printing and promotional products
direct mail
Data services
Lead generation

Executive Managing Director Generational Equity, M&A-Technology Practice Leader, David Fergusonand his team led the Senior Managing Director of Mergers and Acquisitions, Terry Mackinwith the support of the Vice President, M&A, Tristan Keeffe, successfully closed the deal. Chairman and CEO Roger Dean established the initial relationship with DAS Group.

“Both partners were looking for different things from an exit strategy, with one considering retirement and the other continuing to be involved in the business. JAL provided the perfect opportunity for both to achieve their goals,” Mackin said.

About Generational Equity

Generational equity, Generational Capital Markets (FINRA/SIPC member), Generational Wealth Advisors, Generational advisory groupand AccordForce are part of the Generational groupheadquartered in Dallas, is one of North America’s leading M&A advisory firms.

With more than 250 professionals in 16 offices across North America, the companies help business owners unlock the wealth of their business by providing growth advisory, merger, acquisition and wealth management services. Their six-step approach includes strategic and tactical growth advice, exit planning training, business valuation, value enhancement strategies, M&A transactional services and wealth management. .

The M&A adviser named the company Investment Banking Firm of the Year three years in a row and Valuation firm of the year in 2020. For more information, visit or the Newsroom Generational Equity.

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Carl Doerksen
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Marilyn J. Hernandez