Global Mobile Advertising Market to Be Driven Steadily During the Forecast Period 2021-2026 – Bloomingprairieonline
Expert Market Research’s new report titled “Global Mobile Advertising Market Report and Forecast 2021-2026‘, gives an in-depth analysis of the global mobile advertising market, assessing the market based on its segments such as platform, distribution channel, end-use, and major regions like Asia-Pacific, Europe, North America, the Middle East and Africa and Latin America. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.
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Key highlights of the report include:
Market Overview (2021-2026)
- Forecasted market size (2026): 289 billion USD
The global mobile advertising industry is driven by the growing use of smartphones on the Internet. The growing penetration of cheaper smartphones and easy access to faster internet is propelling the mobile advertising market. Increasing screen time among the population is a growth factor in the global market. Additionally, the growing use of social media, music, and various other application hosts are contributing to the growth. Moreover, the growing trend of online shopping due to its ease and convenience will increase the growth opportunities during the forecast period.
Industry definition and major segments
Mobile advertising is a form of marketing conducted through mobile devices. This is an advanced type of advertising that comes in the form of banner ads on a mobile website or text ads delivered via SMS. Mobile ads can also be purchased through the Mobile Demand Network, which uses real-time ad exchanges to purchase ad impressions.
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By Platform, the market is split into:
- social media
- Push notifications
- text and email
- In App
On the basis of distribution channel, the industry can be segmented into:
- Affiliate Marketing
- Omnichannel Marketing
- Social Media Marketing
- Content Marketing
The market is split based on end-use into:
Based on regional markets, the industry is divided into:
1 North America
1.1 United States of America
2.2 United Kingdom
4 Latin America
5 Middle East and Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.4 South Africa
Regionally, North America is the largest shareholder in the global mobile advertising market owing to the presence of key market players in the United States. Additionally, rising spending on digital marketing due to its effectiveness and reach compared to TV advertising will support the region’s growth. The widespread use of smartphones and acceptance of the technology in North America and Europe will drive steady growth over the forecast period. Meanwhile, Asia-Pacific is expected to experience rapid growth due to increasing smart phone and internet penetration. Also, rapid urbanization and growing disposable incomes will contribute to the growth of the regional market.
Main market players
Major players in the market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., Amobee, Inc. and few others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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