Happy Madison co-founder Jack Giarraputo sets up ad agency Slice

Jack Giarraputo, the veteran Hollywood executive who co-founded Happy Madison with Adam Sandler, is launching ad agency Slice Collective at the upcoming European Film Market in Berlin.

The company, co-founded with former Lazard private equity executive Abhishek Som, is a full-service creative advertising agency aimed at producing Hollywood-grade campaigns for clients around the world.

The films Giarraputo has produced have collectively grossed over $4 billion at the worldwide box office. His credits include the films ‘Anger Management’, ‘Paul Blart: Mall Cop’, ‘Happy Gilmore’, ‘The Wedding Singer’ and the ‘Rules of Engagement’ series.

Leading the Slice team is Leo Draper, former vice president of creative advertising at Sony Pictures, who previously worked at StudioCanal and Warner Bros. At Sony, Draper led international campaigns for films such as “Peter Rabbit,” “Little Women” and “Men in Black: International.

Draper is joined by Nick Herbst, who manages business development. Additionally, former Reliance Entertainment consultant Medha Jaishankar will serve as media advisor.

“We’re a Hollywood-based agency with an international roster of creative talent, which leads to fresh ideas and a fresh perspective on global marketing campaigns,” Giarraputo said. “Our international setup allows us to leverage cost savings, enabling us to serve a growing list of micro-targets with effective messaging. is now getting closer to reality.

“Our work in the United States and beyond has validated the idea that our international creatives can deliver just as compellingly as their American counterparts,” Som said.

Marilyn J. Hernandez