Head of advertising agency 2019: Devika Bulchandani
Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global network, is a powerful combination of driving business performance while imparting cultural awareness.
Under his leadership in 2019, McCann New York achieved substantial business growth and industry recognition encompassing top awards for creativity, innovation and efficiency, while also focusing on diversity and inclusion.
For trade performance, McCann New York more than doubled its revenue growth from November 2018 to September 2019, compared to the previous year, thanks to 82 account wins totaling $90 million. These wins included brands such as eBay, ADT, Hornitos, TGI Fridays, as well as Coca-Cola’s global launch of “Coke with Coffee”.
She also co-founded McCann XBC earlier in her career, the McCann Workgroup agency unit dedicated to the Mastercard business. She quickly transformed the original “Priceless” advertising concept into a global business platform, encompassing a wide range of digital and experiential marketing programs.
The agency’s work with global brands has led to numerous industry accolades.
McCann was recently named the most creatively effective agency network in the United States by the Effie Awards. This is a global award that measures the effectiveness of advertising on the bottom line of global marketers. The Effie Awards also singled out McCann and its client Mastercard with a special “5 for 50” award recognizing the five most effective and influential global marketing campaigns of the past 50 years.
The agency was elected agency of the year by Clio and 2nd worldwide agency in Cannes. Over the past three years with Bulchandani as president, McCann New York has won 70 Cannes Lions.
Along with industry accolades for McCann New York’s business performance, judges praised Bulchandani for his commitment to improving McCann’s diversity and inclusion practices, which seek to set a positive example for agencies around the world. .
McCann recently developed custom D&I dashboards and climate outlook reports for talent and business leaders that are designed to measure and monitor the representation, hiring and promotion of women and people of color.
They’ve also created interactive toolkits and best practice guides to drive success in D&I, including sourcing and interview guides for hiring managers and recruiters, and surveys. to measure both success and areas for improvement.
These and other tools have led to positive hiring trends for diverse entry-level/mid-level talent at McCann New York.
Bulchandani also led an International Women’s Day 2019 event featuring a group of women who have made advertising history over the past 40 years in hopes of inspiring young women in advertising and to challenge them to help shape the future.
The agency also helped organize events for World Pride celebrations, Black History Month, Hispanic Heritage Month, and other underrepresented groups.
His many contributions to the agency, both commercially and culturally, were clearly noted by one of the campaign judges, who said, “Historic leadership as well as very current contributions as well. Most impressive was the accountability measures instituted for D&I’s efforts – -Bravo.”