Head-to-head review of Lamar Advertising (NASDAQ:LAMR) and Sino Land (OTCMKTS:SNLAY)

Advertisement Lamar (NASDAQ: LAMRGet a rating) and Sino Land (OTCMKTS: SNLAYGet a rating) are both large-cap financial companies, but which business is superior? We will compare the two companies based on their risk strength, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

Insider and Institutional Ownership

78.3% of Lamar Advertising shares are held by institutional investors. 15.0% of the shares of Lamar Advertising are held by insiders of the company. Strong institutional ownership indicates that large fund managers, endowments, and hedge funds believe a company will outperform the market over the long term.

Risk and Volatility

Lamar Advertising has a beta of 1.43, which means its stock price is 43% more volatile than the S&P 500. Comparatively, Sino Land has a beta of 0.71, which means its stock price is 29% less volatile than the S&P 500.


Lamar Advertising pays an annual dividend of $4.40 per share and has a dividend yield of 3.9%. Sino Land pays an annual dividend of $0.17 per share and has a dividend yield of 2.5%. Lamar Advertising pays 115.2% of its earnings as a dividend, suggesting it may not have enough earnings to cover its dividend payment in the future. Lamar Advertising has increased its dividend for 2 consecutive years. Lamar Advertising is clearly the better dividend-paying stock, given its higher yield and longer track record of dividend growth.

Benefits and evaluation

This table compares the gross revenue, earnings per share and valuation of Lamar Advertising and Sino Land.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Lamar Advertising $1.79 billion 6.46 $388.09 million $3.82 29.84
sino land $316.08 million 33.26 $1.24 billion N / A N / A

Sino Land has lower revenue, but higher revenue than Lamar Advertising.


This table compares the net margins, return on equity and return on assets of Lamar Advertising and Sino Land.

Net margins Return on equity return on assets
Lamar Advertising 21.71% 31.86% 6.68%
sino land N / A N / A N / A

Analyst Notes

This is a summary of recent ratings and recommendations for Lamar Advertising and Sino Land, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Lamar Advertising 0 1 1 0 2.50
sino land 1 1 1 0 2.00

Lamar Advertising currently has a consensus price target of $133.00, indicating a potential upside of 16.68%. Given Lamar Advertising’s stronger consensus rating and higher likely upside, analysts clearly believe that Lamar Advertising is more favorable than Sino Land.


Lamar Advertising beats Sino Land on 11 out of 14 factors compared between the two stocks.

About Lamar Advertising (Get a rating)

Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 352,000 displays across the United States and Canada. Lamar offers advertisers a variety of advertising formats from billboards, interstate logos, transit and airports, helping local businesses and national brands reach large audiences every day. In addition to its more traditional outdoor inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with approximately 3,800 displays.

About Sino Land (Get a rating)

Sino Land Company Limited, an investment holding company, invests, develops, manages and markets properties. It operates through six segments: Property Sales, Property Leasing, Property Management and Other Services, Hotel Operations, Securities Investments and Financing. The Company’s real estate portfolio includes office, industrial and residential buildings, as well as shopping centers, parking lots and hotels. It also provides cleaning, construction and building management, financing, administration, security, mortgage financing, secretarial, management, project management, securities investment, accommodation, advice and placement of deposits, as well as the operation of hotels. As of June 30, 2021, the Company had a land bank of approximately 20.8 million square feet of attributable floor space in mainland China, Hong Kong, Singapore and Sydney. The company was incorporated in 1971 and is based in Tsim Sha Tsui, Hong Kong. Sino Land Company Limited is a subsidiary of Tsim Sha Tsui Properties Limited.

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Marilyn J. Hernandez