Internet Advertising Market Valuation to be Worth $1.089 Billion by 2027 at a CAGR of 17.2% – Allied Market Research Report

Internet advertising market

Rising rising spending on digital media across various industries and growing popularity of streaming platforms are driving the growth of the market.

PORTLAND, PORTLAND, OR, USA, July 22, 2022 / — The emergence of advertising automation and the increased adoption of identity-based pay-per-click (PPC) marketing are expected to pave the way for lucrative opportunities in the years to come. The Global internet advertising market was estimated at USD 319 billion in 2019 and is projected to reach USD 1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.

The Global Internet Advertising Market report is analyzed by platform type, ad format, pricing/revenue model, company size, industry vertical, and region. Based on platform type, the mobile segment accounted for nearly two-thirds of the total market share in 2019 and is expected to reign supreme by 2027. The same segment would also show the fastest CAGR of 18.9 % over the forecast period.

Major Market Players such as – Google LLC, Baidu, Inc.,, Inc., Hulu LLC.., Alibaba Group Holding Limited, Facebook, Inc., Microsoft Corporation, Twitter Inc., International Business Machines Corporation and Verizon communications inc.

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Based on a pricing model, the performance-based segment generated more than half of the total market revenue in 2019 and is expected to lead the way by 2027. Meanwhile, the hybrid segment would show the CAGR fastest 22.7% throughout the forecast. period.

Based on geography, North America held the share in 2019, holding around two-fifths of the global market. The Asia-Pacific market, on the other hand, would cite the fastest CAGR of 21.6% from 2020 to 2027. The report also analyzes market growth across LAMEA and Europe.

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Covid-19 scenario-
• Rise in the use of social media during covid-19 has led to a growing trend of using social media platforms to endorse various media content among the target audience, which has boosted the global advertising market on Internet.
• This trend is also expected to continue after the pandemic, as the advertising of multimedia and entertainment content on Twitter, Facebook and Instagram has almost become a new drift in recent times.

The report offers key drivers propelling the growth of the global market. This information helps market players design strategies to gain market presence. The research also pointed to market constraints. Opportunity insights are mentioned to help market players take further steps by determining the potential in untapped regions.

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The latest industry news and developments in terms of market expansion, acquisitions, growth strategies, joint ventures and collaborations, product launches, market expansion, and more. are included in the report.

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