Jack Giarraputo launches creative advertising agency Slice Collective-ANI

Washington [US]Feb. 25 (ANI): American film producer Jack Giarraputo, whose films have grossed more than $4 billion at the global box office, has launched Slice Collective, a full-service creative advertising agency that produces world-class campaigns. Hollywood for customers around the world.
The company, co-founded with investment banker Abhishek Som (former Lazard, IEG and Private Equity) is disrupting the industry with global access to top creative marketing talent.
Giarraputo said, “We’re a Hollywood-based agency with an international roster of creative talent, which leads to fresh ideas and a fresh perspective on global marketing campaigns. Our international setup enables us to leverage cost savings, enabling us to serve a growing list of micro-targets with effective messaging. We are on the way to one-to-one marketing, which was once considered cost-prohibitive but is now getting closer to reality.”
Som said, “Our work in the United States and beyond has validated the idea that our international creatives can deliver just as compellingly as their American counterparts.”
The Slice team is led by Leo Draper, former VP Creative Advertising, Sony Pictures and StudioCanal executive, joined by Nick Herbst, who manages business development.

Additionally, Reliance Entertainment veteran Medha Jaishankar will serve as media advisor. (ANI)

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Marilyn J. Hernandez