Martin to Lead the Advertising and Corporate Communications Team | New

Melissa Martin, an 18-year veteran with Alfa Insurance and Alabama Farmers Federation, has been promoted to director of advertising and corporate communications.

Jeff Helms, managing director of Creative Consultants Inc. (CCI) and director of public relations and communications for the Federation, said Martin was the perfect fit for the position, crediting his proven leadership skills. She is a graduate of Alfa Leadership Academy and continues to be a program advisor.

“Melissa distinguished herself at Alfa for her hard work, her love of learning and her personal investment in people,” said Helms. “I am confident that she will provide strong leadership as we strive to provide more strategic direction to CCI’s key partner and customer, Alfa Insurance.”

A graduate of Auburn University at Montgomery, the Montgomery native has been part of the Alfa family since 2004 when she started with Alfa’s life insurance department. She was hired to work with CCI, the Federation’s in-house advertising agency, in 2009. She later served as editor of the Federation’s Cultivator newsletter and website before returning to CCI as editor for the marketing and employee communications. In 2019, Martin was promoted to director of corporate media.

In his new role, Martin will oversee employee, marketing and product communications efforts for Alfa Insurance, as well as corporate social media channels and Alfa Cares initiatives.

Martin said she is excited about this next step in her career, as she oversees Alfa Brooke Director of Employee Communications and Digital Content Creator Sara Beth Beals.

“I am grateful to have the opportunity to continue to grow within this organization alongside my Alfa family,” she said. “This new role brings everything I love – challenge, opportunity, innovation and collaboration. The media landscape is constantly changing, but I’m confident we have the right team in place to achieve incredible success.

Marilyn J. Hernandez