Minio Studio launches Creative Chaos, the first local documentary on advertising campaigns

Launch of Minio Studio creative chaos – A short how it’s made documentary, which follows step by step the stages of construction of an advertising campaign, from the briefing to the evaluation. The project involved all the actors of the campaign – the creative agency, the client, the media agency, the director, the freelancers, the influencers.

The video documentary shows the workflow in its real form – stressful creative chaos, often at a very fast pace, with multiple feedbacks, but also with successes, valuable collaborations and a lot of know-how. The narrative follows the dynamics of the campaign, showing individual worries and anxieties, as well as professional insights into managing a large project, with many layers and many people involved.

The videos focus on Minio Studio’s internal workflow, but also incorporate customers and partners, from freelancers to media and talent. There are no actors in this project, just ordinary people who played an active role in the development of the campaign – which makes this initiative even more remarkable for its honesty and vulnerability.

creative chaos is the first project of its kind in the local market. Through this production, Minio Studio plans to show that advertising is not just about brainstorming

Minio Studio launches Creative Chaos, the first local documentary on advertising campaigns

and cool creative ideas. Advertising is also about getting results through hard work and careful planning on many levels, from strategy and audiovisual production to media and trade marketing.

“It’s very personal. I saw it as a mixture of vulnerability and professionalism. Life in advertising is full of adventure, stress and difficult interactions. But it also means working alongside great people, it means being creative, finding a strategic solution on the spot and ultimately enjoying the results. Whatever discipline we work with, there are always new situations that require adaptation. And you can see it in Creative Chaos, which represents us so well because we are a team of creative problem solvers,” said Ioana Mucenic, CEO of Minio Studio.

The first case study in the series presents the projects developed under the direction of Minio Studio: TOP Snack, a successful project developed for Mondelēz and Macramex. Under the internal code name Trio/Snackology, the campaign was accompanied by a creative challenge consisting in associating three different brands (Tuc, Oreo, Philadelphia) in a relevant way.

the creative chaos will include several campaigns, presented in short episodes of 3 to 4 minutes. You can watch the show at minio.rowith a new episode launching every week.

Marilyn J. Hernandez