MiQ makes end-to-end, carbon-neutral digital ad campaigns a reality

NEW YORK–(BUSINESS WIRE)–As companies look for ways to reduce their carbon footprint and meet their climate goals and commitments, MiQ, a global programmatic media partner, announced that the company is working with agencies and brands to run carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – provides the ability to measure, report, reduce and offset carbon emissions across the supply chain. sourcing, helping customers make carbon-conscious decisions about their digital ad spend.

To date, MiQ has measured the carbon emissions of over 300 million ad impressions using the Scope3 data platform.

“Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. “The reality, however, is that the ecosystem relies on millions of servers to power the advertising service, real-time bidding, machine learning, and a myriad of related functions. As more companies seek to integrate digital into their climate goals, sustainable advertising is and will increasingly be part of this equation.Scope3’s data platform powers carbon- planning, reporting, data integration and decision-making tools that partners need to drive innovation and climate responsibility in every engagement.

MiQ and Scope3 combine the strengths of in-depth programmatic advertising data with Scope 3 emissions modeling to ensure clients have complete visibility into their digital advertising ecosystems, programmatic supply chains and overall contributions to Scope 3 emissions. MiQ’s granular data from client campaigns identifies exactly where and when ads are shown online and is combined with Scope3’s accurate, comprehensive and independent emissions modeling data for clients to effectively assess, reduce and offset their carbon emissions.

“The advertising industry has been discussing sustainability for years, but in 2022 and beyond, innovating and advancing how we achieve it will be paramount to long-term change for all,” said John Goulding, Director of the global strategy for MiQ. “MiQ is committed to fulfilling this mission and creating more environmentally friendly and low-carbon strategies for brands and their advertisers. As such, we believe the future of campaign measurement must include the ability to understand and minimize the environmental impact of digital advertising, and we are excited about what we have started to accomplish so far. .

Goulding continued, “That said, we’re just getting started, and we’re working toward a future where advertisers can truly reduce the impact of their creatives, direct money to responsible publishers who optimize their sites, and the culture of an ecosystem rooted from the start in sustainable business practices. We look forward to leading these industry-wide efforts and making them a reality for all.

About MiQ

We are MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting things and solve business problems for our clients. We are experts in data science, analytics and programmatic trading, and our team is always ready to react and resolve issues quickly, to ensure that you are always spending your media investments on the right things in the right places.

Based in London, MiQ has offices in North America, Europe and Asia-Pacific. We work with the world’s biggest brands and media agencies such as Marriott, Dell, Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named to AdExchanger’s 2021 and 2020 Programmatic Powerhouses list, received the Most Efficient Use of Data award at The Drum’s Digital Industries Awards 2021 and named 4th in the Sunday Times International Track 200 for 2019. MiQ operates worldwide from 18 offices located in North America, Europe and APAC.

You can learn more here: wearemiq.com.

About Scope3

Scope3 is the source of truth for supply chain emissions data. For organizations looking to make carbon-conscious business decisions, Scope3 is the standard that provides an accurate, comprehensive and independent emissions model for every business in the digital ecosystem. Today, companies rely on Scope3 to measure, report and offset their carbon emissions from digital initiatives and get closer to the goal of net zero carbon emissions.

Marilyn J. Hernandez