Mobile Advertising Market Expected to See Lucrative Gains in 2020-2027 as US Dominates the Regional Landscape

“Mobile Advertising Market”

Overview of the mobile advertising market

The Global Mobile advertising market is expected to register a CAGR of 14% from 2017 to 2023. People are using smartphones and various mobile devices for mobile advertising, a form of digital marketing. The market is expected to be valued at USD 169 billion by the forecast period.

Many businesses want to use mobile advertising to sponsor certain brands because they rely on push and pop-up ads to promote those brands. Research shows that these ads are very effective in generating more sales. The next generation of mobile advertising leverages emerging augmented reality and virtual reality technologies to produce powerful ads that drive web traffic and drive high conversion rates.

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Many companies that run mobile ad campaigns find that they (logically) need to design mobile ad marketing strategies to run these campaigns effectively. These strategies are the main driver for the growth of the mobile advertising market.

A huge group of people of all ages around the world own some kind of mobile device. Therefore, there is a large and growing audience for mobile advertising. Businesses in developed countries are using advanced cells in their mobile ads to make them even more powerful and even more likely to convert.

An increasing number of mobile devices can also be integrated into the IoT. The phenomenon is giving a real boost to e-commerce and creating real opportunities for future growth and expansion in the global mobile advertising market.

COVID-19 has turned the world upside down. The quarantines and lockdowns it has caused have permanently disrupted manufacturing, business and supply chains around the world. The virus may have negatively impacted most major verticals, but it appears to have contributed to the dramatic growth in the global mobile advertising market.

Concerns about the security of information displayed in mobile ads may hamper growth, at least temporarily.

The global marketplace is changing as the world is suddenly forced to become much more digital and remote. Hence, new rules, regulations, and laws are emerging which pose a challenge to the traditional growth patterns of the global mobile advertising market.

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Overview of segments

The global mobile advertising market can be divided into information sharing, short message administration, administration informed mixed media, in-game advertising, show promotion, video promotion, advanced multi-purpose coupons, application promotion and others by type of advertisement.

The global mobile advertising market can be divided into SME and large organizations based on organization size.

The global mobile advertising market can be divided into IT, BFSI, telecommunications, transportation and automotive, media and diversion, medical services, retail and shopping products, travel, training and government, store network and coordination, energy and electricity, utilities and others by the vertical.

The global mobile advertising market can be divided into North America, European Union, Asia-Pacific, and Rest of the World based on geographical region.

Regional analysis

Most businesses in the North American region rely heavily on mobile advertising to sell their brands. Thus, the region holds the largest market share and is expected to continue to do so during the forecast period.

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The Asia-Pacific region is expected to register the highest regional CAGR for the forecast period, mainly because it is home to a large and growing middle class that has access to mobile devices and is increasingly influenced by the brands promoted through mobile ads.

Industry News

InMobi Ltd recently acquired Pinsight Media, Sprint’s advertising platform. The acquisition will likely help InMobi gain a deeper foothold in the global mobile advertising market.

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Marilyn J. Hernandez