Mobile advertising market size, share, price, trends, growth…

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Mobile advertising market

The Global Mobile Advertising Market will be driven steadily during the forecast period 2021-2026

30 NORTH GOULD STREET, WYOMING, USA, Aug. 26, 2022 / — Expert Market Research’s new report titled “Global Mobile Advertising Market Size Report and Forecast 2021-2026” provides an in-depth analysis of the market mobile advertising global, assessing the market based on its segments such as platform, distribution channel, end-use and major regions like Asia-Pacific, Europe, North America , the Middle East, Africa and Latin America.

The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2021-2026)

Forecasted market size (2026): 289 billion USD

The global mobile advertising industry is driven by the growing use of smartphones on the Internet. The growing penetration of cheaper smartphones and easy access to faster internet is propelling the mobile advertising market. Increasing screen time among the population is a growth factor in the global market. Additionally, the growing use of social media, music, and various other application hosts are contributing to the growth. Moreover, the growing trend of online shopping due to its ease and convenience will increase growth opportunities during the forecast period.

Industry definition and major segments

Mobile advertising is a form of marketing conducted through mobile devices. This is an advanced type of advertising that comes in the form of banner ads on a mobile website or text ads sent via SMS. Mobile ads can also be purchased through the Mobile Demand Network, which uses real-time ad exchanges to purchase ad impressions.

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By Platform, the market is split into:

social media
Push notifications
text and email
In App

On the basis of distribution channel, the industry can be segmented into:

Affiliate Marketing
Omnichannel Marketing
Social Media Marketing
Content Marketing

The market is split based on end-use into:

arts and entertainment
Hobbies and interests
Technology and IT
fashion and style
Health care

Based on regional markets, the industry is divided into:

1 North America
1.1 United States of America
1.2 Canada

2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Others

3 Asia-Pacific
3.1 China
3.2 Japan
3.3 India
3.5 Others

4 Latin America
4.1 Brazil
4.2 Argentina
4.3 Mexico
4.4 Others

5 Middle East and Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 Nigeria
5.4 South Africa
5.5 Others

Market trends

Regionally, North America is the largest shareholder in the global mobile advertising market owing to the presence of key market players in the United States. Additionally, rising spending on digital marketing due to its effectiveness and reach compared to TV advertising will support the region’s growth.

The widespread use of smartphones and acceptance of the technology in North America and Europe will drive steady growth over the forecast period. Meanwhile, Asia-Pacific is expected to experience rapid growth due to increasing smart phone and internet penetration. Additionally, rapid urbanization and growing disposable incomes will contribute to the growth of the regional market.

Main market players

Major players in the market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., Amobee, Inc. and few others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Expert Market Research (EMR) is a leading market research company with clients worldwide. Through comprehensive data collection and skillful data analysis and interpretation, the company provides its clients with comprehensive, up-to-date and actionable market insights that enable them to make informed and intelligent decisions and strengthen their position in the market. market. The customer base ranges from Fortune 1000 companies to small and medium-sized businesses.

EMR customizes syndicated reports based on client requirements and expectations. The company is active in more than 15 leading industry fields, including food and beverage, chemicals and materials, technology and media, consumer goods, packaging, agriculture and chemical products. pharmaceuticals, among others.

Over 3,000 EMR consultants and over 100 analysts work very hard to ensure that clients get only the most up-to-date, relevant, accurate and actionable information in the industry so they can formulate informed business strategies , efficient and intelligent and secure their market leadership.

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