NowVertical Group expands the advertising agency market

TORONTO, May 12, 2022 (GLOBE NEWSWIRE) — NowVertical Group Inc. (TSX-V: NOW) (“NOW“or the”Company”), big data, analytics and vertical intelligence (“VII”) software and services company, today announced two new ad agency net customer contracts for NOW Affinio in the second quarter.

NOW Affinio is pleased to announce the addition of two major advertising agencies to its current roster of clients, including one focused on content for the healthcare and pharmaceutical space. Signed in the second quarter of 2022, both contracts will run for 12 months and mark Affinio’s continued expansion in the market.

NOW Affinio continues to establish itself as the augmented analytics platform of choice for global advertising agencies,” said Daren Trousdell, CEO of NOW. “Our platform continues to win over leading agencies by enabling them to create smarter, more successful campaigns, faster. »

Affinio helps advertising agencies win in an increasingly competitive market by unearthing new audience insights for pitches and campaign development. Over 30 of the largest agencies actively use Affinio as their audience analytics platform of choice. Affinio provides actionable insights into influencer identification, publisher preferences, data-driven personas, and content recommendations tailored to unique groups within a brand’s broader audience. The platform also analyzes third-party data and provides out-of-the-box analytics that can be inserted into new business presentations and pitches for brand campaigns and global PR and communications efforts.

“Our platform has helped agencies win deals with top brands around the world,” said Tim Burke, President of NOW Affinio. “This new customer expansion further demonstrates our ability to help both general brand advertising and the pharmaceutical-specific space, where we continue to see significant investment and growth from customers. . We expect this to continue to grow as agency competition heats up and pressure for know-your-customer campaigns increases over time. »

About NowVertical Group Inc.

NOW is a big data, analytics and VI software and services company growing organically and through acquisition. NOW’s VI solutions are organized by industry and are built on a foundational set of data technologies that merge, secure and mobilize data in transformative and compliant ways. The NOW product suite enables the creation of high value VI solutions that are predictive in nature and drive automation specific to each high value vertical. For more information about the company, visit www.nowvertical.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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For more information, please contact:

Daren Trousdell, General Manager
e: [email protected]
: (212) 302-0868

Where

Glen Nelson, Investor Relations
e: [email protected]
: (403) 763-9797

Forward-looking statements

This press release may contain forward-looking statements (within the meaning of applicable securities laws) that reflect the Company’s current expectations regarding future events. Forward-looking statements are identified by words such as “believe”, “anticipate”, “project”, “expect”, “intend”, “plan”, “will”, “may”, ” estimate” and other similar expressions. These statements are based on the Company’s expectations, estimates, forecasts and projections and include, but are not limited to, statements regarding the future success of the Company’s business.

The forward-looking statements contained in this press release are based on certain assumptions. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. Several factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, readers should not place undue reliance on these forward-looking statements. Further, these forward-looking statements are made as of the date of this press release and, except as expressly required by applicable law, the Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Marilyn J. Hernandez