Online Advertising Pricing – The Friday Times

Online advertising rate for The Friday Times and Good Times

How do I place an ad :

All available ad placements follow Interactive Advertising Bureau guidelines and best practices.

TFT website (rates applied in percentage due to traffic rating):

Homepage 200%
Editorial page 150%
Featured Feature Pages 125%
100% news pages and 100% feature pages

Acceptable ad format:

Picture (jpg/gif)
Rich media/Flash enabled Recommended animation duration (15 seconds)
IFRAME – Inline frame content text or images.
Maximum recommended initial upload file size (40-90k)

Standard banner sizes and specifications

Advertising space available
and Sizes (pixels)

Standard pictures
AD 100% tariffs
(per week)

Rich Media Without
Video Advertising 100% Rates
(per week)

Discount on
100% Rates for
(booking per month)

Advertising space 1:

Leader board – 728 x 90

Rs. 12,000

Rs. 15,000

5%

Advertising space 2:

Medium rectangle – 200 x 250

Rs.5,000

Rs. 7,000

ten%

Advertising space 3:

Small rectangle – 200 x 100

Rs. 3,000

Rs.4,000

ten%

Advertising space 4:

long rectangle
strip – 200 x 300/600

Rs. 15,000/Rs. 25,000

Rs. 20,000/Rs. 30,000

5%

Advertising space 5:

Main slider – 640 x 390

Rs. 30,000

Rs. 35,000

15%

Advertising space 6:

Central band – 640 x 90/100

Rs. 20,000

Rs. 30,000

5%

Advertising space 7:

1st Medium strip – 310 x 150

Rs. 10,000

Rs. 15,000

5%

Advertising space 8:

2n/a Medium strip – 310 x 150

Rs. 10,000

Rs. 15,000

5%

Appearance of ads:

Ads should stand out from editorial content.
Creative ads must have a dark colored border (minimum 1 pixel)

Responsibility:

Advertiser is responsible for all standard banner and rich media costs
Advertisers are responsible for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not meet our guidelines.

Rates and standards are subject to change without notice.

Please notify us of any violation of our Interactive Advertising Standards.

About Friday Times Online Traffic:

The Friday Times now gives brands, artists and businesses the opportunity to advertise their products to targeted online audiences from the US, UK, UAE, Pakistan, Germany, from Australia and India. All articles on the Friday Times website can be shared on Facebook, Twitter, blogs and other social media websites.

The website has over 2,900,000 visits; more than 322,000 page views and 70,674 visitors each month, including 41,700 unique visitors. About 30% of this traffic comes from the United States, 50% from Pakistan and 20% from other countries. TFT has a wide range of audiences, including young and old, policy makers, business and financial elites, students and other professional groups around the world.

Audience profile:

We have a high value audience for our high value advertisers. THEFRIDAYTIMES.COM readers are mostly wealthy, educated, affluent and influential. Our readers from across the country and around the world are students, travelers, business decision makers, opinion leaders and influential consumers – more than typical online users. They need to know the latest world news and information to make key business and life decisions. Free stock API for trading Twelve data

Our readers are active and committed Internet users, people who come THEFRIDAYTIMES.COM for more than just the latest reviews. They update and follow up with the series of our expert opinions provided by our columnists, with our editorial experts and with each other.

Here are some quick facts about our highly engaged audience, taken from an online survey conducted in July 2008:

Respondents from around the world:

90% male
55% aged 40 and over
94% have at least a bachelor’s degree
54% spend between one and three hours a day on the Internet
43% earn over $100,000
86% use the Internet for information
60% of respondents confirmed THEFRIDAYTIMES.COM as their main source of information about Pakistan on the web.
64% regularly access THEFRIDAYTIMES.COM
78% make their travel reservations online
51% use the Internet for e-banking
58% buy books on the Internet
13% regularly make international phone calls
52% ranked the internet as their top source for news and information about Pakistan

Audience targeting

Audience targeting:

We may serve your ads based on your audience preferences.

The following types of targeting can be done on THEFRIDAYTIMES.COM

Country specific
Time of the day
Day of the week
Date range
Operating system
Navigator
Bandwidth

Advertising contact details:

Jugnu Mohsin
Chief Editor / Marketing Director
Lahore, Pakistan
[email protected]

For more information,

Anjoum Ali
Marketing Manager
[email protected]

For all Marketing/Advertising requests:

Ejaz Bashir
Email: [email protected]

Address

Friday Times
Plot no. 52-53,
Block N, Guru Mangat Main Road,
Gülberg II Lahore
Lahore, 54000
Pakistan

Phone number: 92-042-35779186
Email: [email protected]

Marilyn J. Hernandez