Ontario International Airport doubles in-house advertising and partnership revenue during pandemic

Officials expect the trend to continue as demand for Southern California air transport surges

ONTARIO, California., August 30, 2022 /PRNewswire/ — Annual revenue generated from in-house advertising and partner programs at Ontario International Airport (ONT) has doubled to $1.6 million over the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.

Of February 2021 through June 2022revenues from advertisers including tourist destinations, food and beverage companies, automotive and financial companies totaled $1.6 millionmore than double the annual revenue generated from advertising placements in airports previously, according to an analysis provided to the Ontario International Airport Authority (OIAA) Board of Commissioners.

More recently, airport officials have developed an innovative partnership with Los Angeles the Fox 11 television affiliate which includes ONT-branded weather and travel forecasts with live footage from cameras mounted at airport terminals, boosting ONT’s profile in the highly competitive industry Greater Los Angeles market. The ONT is also now the official airport of the Big West Sports Conference.

“Since transferring the airport to local control nearly six years ago, we have worked tirelessly to create a viable, self-sustaining aviation gateway for Southern California,” said Alan D. WapnerChairman of the OIAA Board of Directors and Pro Tem Mayor of City of Ontario. “As traffic volumes have increased, we have maintained from Ontario reputation as a premier low-cost airport, while continuing to develop the commercial side of our operations. It’s a win-win situation for passengers, our airline partners and this dynamic region we serve. »

The OIAA Board approved an agreement in 2021 with Orange, California.based at Fuse Advancement LLC to work with airport staff to implement the new advertising and sponsorship sales model.

“Fuse is delighted and honored to partner with ONT at a time of phenomenal growth in passenger traffic,” said Scott Jacobson, founder and CEO of Fuse. “The result of the collaboration is a steady increase in ad revenue and meaningful partnerships that are memorable and impactful.”

Advertisers featured at ONT include Brewery X of AnaheimDiscover Claremont, Sutro, University of Redlands, Keck University InstituteWalter’s Automotive Group, including Porche and Audi’s OntarioYaamava’ Resort & Casino in Highland, Barclays Bank and rock music legend At Sammy Hagar’s Santo Spirits. The OIAA also got a two-year mandate, $100,000 partnership with University of California Riverside Health to improve airport treatment rooms. Airport staff expanded the advertising space with the interior dressing of a jet deck, water stations and treatment rooms, among other spaces.

In addition to efforts to increase revenue, the OIAA has taken steps to raise the airport’s profile and improve its passenger experience with the addition of art installations from the nearby Claremont Graduate School and audio greetings de Hagar, who spent much of his youth inland. Empire, and actor, musician, comedian Cheech Marinfounder of the Cheech Museum in Riverside.

This all comes as ONT continues to post some of the most impressive passenger gains among airports globally, surpassing pre-pandemic levels for five consecutive months.

About Ontario international airport

Ontario International Airport (ONT) is the fastest growing airport United States, according to Global Traveler, a leading publication for frequent travelers. Located in the Inland Empire, the ONT is approximately 35 miles east of downtown Los Angeles in the center of Southern California. It is a full-service airport that provides nonstop commercial jet service to 33 major airports in the United States, Mexico, central America and Taiwan. More information is available at www.flyOntario.com. Follow @flyONT on Facebook, Twitterand instagram

About Ontario International Airport Authority (OIAA)

The OIAA was created in August 2012 by a joint agreement between the City of Ontario and the county of Saint Bernardine provide overall direction for the management, operations, development and marketing of ONT for the benefit of the Southern California the economy and residents of the airport’s four county catchment area. The commissioners of the OIAA are Ontario Mayor Pro Tem Alan D. Wapner (Chair), Retired Mayor of Riverside Ronald O. Loveridge (Vice-Chair), Member of the Ontario City Council, Jim W. Bowman (Secretary), San Bernardino County Supervisor Curt Hagman (Commissioner) and retired business executive Julia Gouw (Commissioner).

About Fuse Advancement

Fuse Advancement is an innovative consulting firm based in Southern California who works with organizations to help them evolve into a bright future. Fuse Advancement’s unique relationship-based strategies help catalyze creative solutions that improve revenue, brand value, and customer advocacy. Fuse Advancement provides end-to-end airport advertising and partnership services, and invests in digital and creative environments to drive success in the Fuse Connect airport vertical. More information is available at www.fuseadvancement.com

OIAA Media Contact:
Steve Lambert (909) 841-7527 [email protected]

THE SOURCE Ontario international airport

Marilyn J. Hernandez