Robust Growth of Digital Video Advertising Market, Demand, In-Depth Analysis and Estimated Revenue Forecast to 2030

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Digital video advertising is part of digital advertising that displays video advertisements separately or within online video content.

PORTLAND, PORTLAND, OR, USA, March 28, 2022 / — Digital video ads are typically exchanged through programmatic platforms. For this, advertisers use advanced targeting solutions. Video marketing is useful for achieving business goals, from building brand awareness to increasing sales and revenue. Advertisers seek public attention by targeting tech giants such as Facebook and Google. The increased use of smartphones to access various social media applications, such as Facebook and YouTube, will result in spending most of the advertising revenue on mobile advertising, thus driving the growth of the digital video advertising market. Businesses are using digital video advertising solutions to reduce advertising costs by targeting a wider community.

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Companies covered: Peach Park LLC., MultiVisionDigital, Levitate Media LLC., WebFX, Conversant LLC., Longtail Ad Solutions Inc., Tremor International Ltd., Verizon Media, Viant Technology LLC., Legacy Production Company.

Growing usage of OTT platforms by several people across the globe, availability of high-speed internet at affordable prices, and increasing user demand to access subscription-free content distribution are driving the growth of the market for digital video advertising. However, high costs are a major challenge to hamper the growth of the market. Advancements in marketing technologies along with the introduction of 5G technology and the development of new methods, such as vertical filming and 360° digital videos, provide lucrative opportunities for the growth of the digital video advertising market.

The increasing use of digital media platforms is one of the major driving factors for the high growth of the digital video advertising market. With the increasing ability to access internet connectivity through IoT devices, individuals have turned to social media platforms, such as Facebook, Twitter, Instagram and many other entertainment platforms to seek entertainment. Additionally, the increasing growth of OTT platforms, such as Netflix, Amazon Prime, and others, is driving the growth of the market. This increased growth in the use of digital media platforms by the youth population has demanded an increase in spending on digital advertisements by organizations.

Growing technological advancements in advertising have pushed the e-commerce industry to invest in digital video advertising to attract and win more customers and improve their business productivity. The use of digital video advertising helps to exert a positive influence on sales and marketing, as some advertisements are published on e-commerce sites. High-quality presentation of video content helps increase customer spending towards e-commerce products.

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