Symetra Teams Up With Sue Bird Again For New TV Commercial | Business

BELLEVUE, Wash.–(BUSINESS WIRE)–May 16, 2022–

Symetra, a national provider of employee benefits, annuities and life insurance, has launched a new brand ad featuring five-time Olympic gold medalist and four-time WNBA champion Sue Bird. This is the Pacific Northwest-based life insurer’s fourth collaboration with the Seattle Storm point guard. The 30-second commercial debuted on FOX 13+ during the Seattle Storm’s home opener at Climate Pledge Arena against the Minnesota Lynx and will air throughout the season. Symetra is a partner and official life insurer of the WNBA Seattle Storm.

This press release is multimedia. See the full version here:

Sports legend Sue Bird teams up with Symetra again in a brand new ad. (Photo: BusinessWire)

“We’re thrilled to partner with Sue Bird again on these two new ads, which evolve the theme we started with our Teammates campaign in 2021: Symetra is here for you and your team, however you define it, at every stage of life,” said Trinity Parker, Senior Vice President and Chief Marketing Officer of Symetra. “Sue is such a powerful champion of equity, inclusion and excellence. These attributes resonate with the diversity of sports fans and customers we want to connect with.Our goal is to provide financial solutions for everyone, no matter your race, gender or identity, and our latest collaboration with Sue gives us another excellent opportunity to elevate this commitment and the Symetra brand to a national audience.

Entitled ” Sue’s Thoughtsthe ad opens with a quiet, nearly empty gymnasium. Alone on the court, basketball legend Sue Bird performs a series of drills. We hear his interior monologue.


“If I could talk to my 20-year-old self, I’d tell her…the people in your life will always matter more than the points on the field…Every award is a team award, no matter what name is on it.

And what can seem boring at 20… like planning a future with the person you love… is a good thing later in life.


Be there for your team. With each step.

Symetra Life Insurance Company … your partner for whatever lies ahead.

Retirement. Advantages. Life insurance

“Sue’s Thoughts” was produced by Seattle-based Copacino Fujikado, Symetra’s go-to agency since 2004. 30- and 15-second runs of the commercial will air in the Seattle Metro market on FOX 13+ for all Seattle Storm home games and all away games. The spots will also air during six nationally televised games throughout the season and are expected to expand to multiple metropolitan markets in the coming months. Additionally, the :30 will be projected inside Climate Pledge Arena, home of the Seattle Storm, during home games. Symetra is a founding partner of Climate Pledge Arena.

A supporting social media campaign will be launched this summer and will feature two 15-second versions of the ad.

Bird recently provided the voiceovers for Symetra’s “Teammates” campaign, and previously starred alongside Women’s World Cup winner Megan Rapinoe in a 2020 spot series, “Sue and Megan at Home.” , which looked at how the partners had adjusted their course during the early days of the pandemic, while envisioning their future with the help of Symetra. With stay-at-home orders in place during production, Bird and Rapinoe shot the spots in their apartment on an iPad and iPhone.

About Symetra

Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefits advisors, financial institutions, independent financial professionals and insurance producers. ‘assurance. For more information, visit

Show source version on

CONTACT: Diana McSweeney

(425) 256-6167

[email protected]



SOURCE: Symetra

Copyright BusinessWire 2022.

PUBLISHED: 05/16/2022 12:30 PM / DISK: 05/16/2022 12:32 PM

Copyright BusinessWire 2022.

Marilyn J. Hernandez