Terri Gunnell Joins Audacy as Executive Vice President/Ad Technologies, Products and Platforms

Former Warner Media Executive Vice President/Head of Monetization and Data Platforms Terri Gunnell has joined Audacy as Executive Vice President of Ad Technology, Products and Platforms.

Gunnell will lead ad technology, product, and platform teams for Audacy’s revenue organization, providing business-focused use cases and requirements for vendors and ad tech engineers to ensure that the platforms meet business needs.

She previously spent 27 years at Warner and its predecessor Turner Broadcasting, rising through the ranks of network operations specialist, as head of strategic sales planning, director and senior director of systems implementation and analytics. data, vice president/technical strategy of advertising sales for Turner, then senior vice president/media. Supply chain and ad technology platforms at Warner Media. She had run her own Bee Brook Consulting since leaving Warner Media in February 2021 and served as a senior adviser for Topwater Advisory Group.

Audacy (NYSE: AUD) welcomes Terri Gunnell as Executive Vice President of Advertising Technologies, Products and Platforms. In this role, Gunnell will lead the teams responsible for technology, products and advertising platforms for Audacy’s revenue organization, providing business-focused use cases and requirements for vendors and ad tech engineers to ensure platforms meet business needs.

Additionally, Gunnell will lead business transformation activities surrounding people, process and technology, partnering with peer leaders to ensure organizational structure and business processes are optimized and successfully supported by platforms. of technology and data. She will also lead a team providing program governance and change management leadership, ensuring that roadmaps and plans are developed in partnership with the corporate IT organization and coordinated with division heads. surroundings as new products are developed and launched.

“Terri’s broad technical expertise, ability to administer and guide large budgets and personnel, combined with her commitment to building collaborative teams, make her an ideal candidate to take on this role,” said Brian Benedik, Chief Revenue Officer, Audacy. “We look forward to her owning this rapidly growing part of our business to help us better serve our customers, partners and consumers.”

“I am thrilled to have this opportunity at Audacy to build a robust technology, product and advertising platform division to support the growing revenue organization working with Brian Benedik,” said Gunnell. “Streamlining and transforming the business requires a holistic vision and strategy for people, process and platform that will empower and strengthen our internal operations and improve the customer experience. We strive for happy customers – internally and externally – and I look forward to helping Audacy navigate this next chapter.

Gunnell is an advertising technology, data transformation and operations veteran. Most recently, as Executive Vice President, Head of Monetization and Data Platforms at WarnerMedia, Gunnell led the Audience Monetization and Enterprise Data Solutions divisions that built and supported custom-developed ad technologies and third-party integrations driving over $5 billion in revenue and brand-specific business and data analytics solutions. His career at WarnerMedia spanned many divisions and roles, including sports, network operations, advertising sales, strategic planning, and global technology and operations. She recently received the Broadcasting & Cable Technology Leadership Award in 2020. Gunnell is also a founding member of Chief NYC, a private membership network focused on connecting and supporting senior female executives.

Marilyn J. Hernandez