The fearless girl in advertising

The appointment of Devika Bulchandani, 53, as global managing director of advertising network Ogilvy is historic as it marks the growing influence of women in a male-dominated industry. The nomination is particularly fitting as Bulchandani was the creative force while at McCann, behind gender stereotype-shattering Fearless Girl, a campaign that involved placing a bronze statue of a fearless girl standing in front of the Wall Street bull. .

Bulchandani will be responsible for all aspects of Ogilvy’s business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting and healthcare units. She is currently CEO of Ogilvy North America and will take over from Andy Main.

The Amritsar born was educated at Welham Girls School in Dehradun and graduated from St Xavier in Mumbai, moved to the United States for higher education.

Bulchandani, who spent 26 years at McCann in various leadership roles before joining Ogilvy, has always been passionate about the power of creativity to positively impact society. She was the driving force behind Mastercard’s long-running ‘Priceless’ campaign as well as ‘True Name’, a one-of-a-kind feature launched in 2019 that allows transgender and non-binary people to display the name of their choice on their phone. MasterCard. . The “Fearless Girl” was one of the most awarded campaigns at the Cannes Lions International Festival of Creativity.

Next month, she will be honored by New York Women in Communications at the 2022 Matrix Awards, which honor women who make a difference, build community and inspire the next generation of female leaders in their field.

Published on

September 11, 2022

Marilyn J. Hernandez