U.S. OOH digital advertising market share, size,
The IMARC Group provides in-depth analysis of the U.S. OOH digital advertising industry covering market trends, investment opportunities, growth trends, statistics and industry outlook. The report offers comprehensive industry analysis, which includes information on OOH Digital Advertising market size, share, trends, analysis, growth, demand, statistics and overview. in the USA. The report also includes competitor and regional analysis, as well as contemporary advancements in the global market.
We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report. The market is segmented by size and region. The report provides an analysis of the main trends in each sub-segment of the market, as well as forecasts at the global and regional levels from 2022 to 2027. The report also includes the competitive landscape of the main key industry players as well as emerging trends on the market.
Informed covered in the report:
• Historical market data from 2016 to 2021
• Market CAGR over the forecast period 2022-2027
• Detailed information on the factors that will drive the growth of the market over the next five years
• Accurate estimation of the size of the keyword market and its contribution to the parent market
• Upcoming market trends and changes in consumer behavior
• An in-depth analysis of the market competitive landscape and detailed information on major players
• Comprehensive details of factors that will challenge the growth of key Smart Meters Market players
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Industry overview and application:
Digital outdoor advertising (OOH) is the marketing channel that digitally displays promotional materials in outdoor public spaces. Digital displays make it easy to rotate multiple ads within the physical confines of a single space or banner. Unlike traditional advertising, OOH digital advertising is powered by AdTech – geofencing, tracking, retargeting, personalization, attribution and measurement. In the United States, OOH digital advertising has gained prominence as it reduces human intermediaries, optimizes media owner’s revenue, and helps marketers reduce high printing costs.
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Industry Trends and Drivers:
The U.S. OOH digital advertising market is primarily driven by rapid digitization and growing internet penetration, facilitating the use of virtual screens, motion graphics and projectors by OOH-based advertising platforms. Internet. In addition to this, the introduction of interactive and digital billboards capable of effectively engaging the audience acts as another major growth driver. It includes digital displays installed in various locations such as airports, train stations, bus shelters, medical waiting rooms, shopping malls, retail stores and cinemas. Moreover, with advancements in technology, manufacturers have launched miniature and LED display technologies targeting specific audience to promote their products in the market. Additionally, improving audience measurement, increasing traffic congestion, and rising media fragmentation are some of the other factors propelling the growth of the market.
Competitive Analysis and Segmentation of the United States OOH Digital Advertising Market 2022-2027:
Competitive landscape with key players:
The competitive landscape of the US ooh digital advertising market has been studied in the report along with the detailed profiles of key players operating in the market.
Key Market Segmentation:
The report has segmented the US digital ooh advertising market on the basis of format type, application, end-use industry, and region.
Breakdown by type of format:
• Digital billboards
• Video advertising
• Ambient advertising
Breakdown by application:
Breakdown by end-use industry:
Breakdown by region:
Ask the analyst for a customization and explore the full report with table of contents and list of figures: https://www.imarcgroup.com/request?type=report&id=2875&flag=C
Main highlights of the report:
• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Market trends
• Market drivers and success factors
• Impact of COVID-19
• Value chain analysis
• Complete mapping of the competitive landscape
If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.
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